Articles
Articles
A good brand is a good problem-solver
When talking about branding, it is not just about getting a target market to select and purchase your product and service over competitors.
Branding is about to understand the customer and get them to see your brand as a problem-solver.
While developing a strategic marketing plan, the most important thing that we should do is to understand the needs and wants of prospects and customers. From the experience of doing strategic planning, a half or three out of four of our time will spend on researching, defining, and analysing what problems and needs of customers are. Don’t quickly jump into the ‘job-to-be-done’ checklists if you do not analyse your customer’s needs thoroughly. The suggestion is to spend time as much as you can in this stage to understand your customers and find out their pain point. However, remember that your brand cannot solve all pain points, select some areas that your brand can perform well, bring your brand grow in the long run.
There are essential ways that help to guide you when you want your brand being a good problem-solver. Ask yourself with these questions.
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NECESSARY – Is your brand necessary for them? In what way that helps to eliminate their pain?
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PROMPTNESS – Is your brand always there when they have a problem? Is your brand servicing under 24/7 concept, or limited area to service, or less consumer touchpoints, for example? Do you find ways for them to reach your brand instantly?
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POSITIVE MINDSET – Is your brand positively solving the problem or solving beyond their expectation with high quality? (Not just from duty)
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CONNECTIVITY – How does your brand create a chance to connect emotionally with your prospects and customers? Connectivity makes you know more about their pain so that you can bring your brand engages with them quickly.
