Home • Articles & Quotes Articles Articles Why put the brand on the right track before communication? In the communication’s world, there are two worlds that a marketer has to compile these two worlds together. First is the brand’s universe, and second is the communication’s world. We start with the brand first. We have to…
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Home • Articles & Quotes Quotes Quotes
Home • Articles & Quotes Quotes Quotes
Home • Articles & Quotes Quotes Quotes
Home • Articles & Quotes Articles Articles A good brand is a good problem-solver When talking about branding, it is not just about getting a target market to select and purchase your product and service over competitors. Branding is about to understand the customer and get them to see your brand as a problem-solver. While…
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Home • Articles & Quotes Articles Articles Collaborative Marketing Collaborative Marketing is one of today’s marketing strategy that many brands use for building their brands. Sharing resources with other brands offer an opportunity to make our brand have more leads and brand exposure. There are many Thai brands use this strategy to promote their brands…
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Home • Articles & Quotes Articles Articles What is so called CRM? CRM is a ‘PROCESS’, a company wants to use CRM to be a part of marketing strategy. Back to many years ago, when we talked about direct marketing, we also heard another term of it; one to one marketing, personalized marketing, database marketing,…
