Centre Point decided to transform the business from serviced apartments to hotels. The existing brand concept ‘You’ll call it home’ did not fit with the brand anymore; it was a time for Centre Point to change its brand foundation.
After six months of our working between Centre Point’s marketing team and Brand Attitude on the new brand foundation, we finally came up with a new core brand concept ‘Always a good time’. This brand concept made Centre Point feels lively, friendly, and vibrantly with travelers as well as long-term visitors who were searching for a uniquely Thai experience.
Works