D-Lite/Saad Campaign
D-Lite
D-LITE, a premium grade fiberglass canopy from Australia, wanted end-consumers to request for the genuine D-LITE canopy at the dealers.
We spent about three months to study the Thai consumer’s behavior of how was their journey when they wanted to change or build a new canopy.
Google search was a critical touchpoint of the consumer journey, and the consumer checked the information online before going to the shop. We decided to use online as our primary communication.
We created a web video, content seeding, blogger review, and point of purchase at the dealers.
Works
