GRANDHOME is trendsetter for tiles and home decor from around the world, which has been operating and being trusted by top land developers in Thailand for more than 38 years.
Among highly competitive environment of tiles and home decor business in Thailand, GRANDHOME determines to build a sustainable brand and brings more value to all stakeholders. A promotional campaign or a product campaign cannot create a last-long brand; therefore, a new brand foundation needs to be considered by top management.
Brand Attitude, we provided the brand consultancy for GRANDHOME to establish the new brand foundation. We started from the vision, missions, brand core values, and finally, we have had GRANDHOME unique brand essence – BETTER VALUE FOR LIVING.
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